Consumer for consumer, Chandigarh pips all big metros in the country. The Union territorys consumers are not just the most richest (on per capita income), but also the biggest spenders (per capita expenditure) amongst the top 50 cities in India. Why, the city even comes second to Thiruvananthapuram on per capita savings, proving that consumption and profligacy are not necessarily interchangeable in the Indian context.
In this concluding part of the three-part series on Cities of Growth prepared in exclusive partnership with the New Delhi-based Indicus Analytics City Skyline of India 2006 we present the top ten cities on the basis of per capita income, savings and expenditure. A caveat here: for this exercise we have considered only the top 50 cities in India based on the total annual consumer market size, with the cut-off at close to billion-dollars, big enough for marketers of most products and services to seriously look at.
An average Chandigarh resident earns Rs 1.09-lakh per month, spends Rs 72,000 and saves the rest, Rs 37,000. These per capita spends are significant when read with the total market size in Chandigarh, a sizeable Rs 6,893-crore. Thiruvananthapuram, Jamshedpur, Vadodara, Kochi, Goa, Guwahati, Faridabad, Bangalore and Thiruvallur are the rest of the top ten on per capita income.
Interestingly, just 14 cities make up the top ten list on all the three parameters per capita income, savings and expenditure. Apart from the 10 that make up the per capita income list, Jaipur, Visakhapatnam, Jalandhar and Madurai figure in the other lists.
As many as six cities Chandigarh, Thiruvananthapuram, Vadodara, Goa, Guwahati and Faridabad figure amongst the top ten in all the three. Bangalore is the only metro to feature in all per capita top ten lists (number nine on income and number four in savings). And just two satellite cities Faridabad (a Delhi suburb) and Thiruvallur (Chennai) managed to find a place in any of the per capita top ten lists.