Latest Expert Exchange Queries
sitemapHome | Registration | Job Portal for CA's | Expert Exchange | Currency Converter | Post Matrimonial Ads | Post Property Ads
 
 
News shortcuts: From the Courts | News Headlines | VAT (Value Added Tax) | Service Tax | Sales Tax | Placements & Empanelment | Various Acts & Rules | Latest Circulars | New Forms | Forex | Auditing | Direct Tax | Customs and Excise | ICAI | Corporate Law | Markets | Students | General | Indirect Tax | Mergers and Acquisitions | Continuing Prof. Edu. | Budget Extravaganza | Transfer Pricing
 
 
 
 
Popular Search: ACCOUNTING STANDARDS :: Central Excise rule to resale the machines to a new company :: VAT Audit :: list of goods taxed at 4% :: form 3cd :: cpt :: articles on VAT and GST in India :: ICAI offer Get Windows 7,Office 2010 in Rs.799 Taxes :: TDS :: ARTICLES ON INPUT TAX CREDIT IN VAT :: empanelment :: VAT RATES :: due date for vat payment :: ACCOUNTING STANDARD :: TAX RATES - GOODS TAXABLE @ 4%
 
 
« Markets »
 Why we must tweak the market-led model
 PE transactions prompt income tax queries over round tripping concerns
 Amended India-Mauritius tax treaty only covers investments in shares
 Government drops cap gains tax on startup shares held for 2 years
 Tax-free bonds regain demand in the secondary market
 Relevant Market’ Under Competition Act, 2002
 Indian markets best in terms of earnings momentum, price revision
 How India will become a common market with GST
 Broader markets outperform; Nifty holds 8,500
 Have Indian markets run ahead of fundamentals?
 Sebi mulls allowing foreign VCs in infra investment firms

Main element of market strategy
July, 01st 2009

Indian brand owners would need to change their mental make up

With liberalisation, the opening up of the Indian economy and its rapid growth, we have many instances of global brands entering India with varied levels of success. Some, like Cadbury, have been in India for many years and have built up considerable loyalty and equity by continuously connecting with and delighting consumers. So, how was this achieved and what can other Indian brands learn from the experience as they set about to gain scale in different markets? Lets take the case of Cadbury Dairy Milk (CDM) in India.

Though the brand was available in India for a long time, its franchise was fairly limited till the 1990s. It was in the 90s that the brand gained scale and in the last fifteen years or so, has expanded its franchise to become not only Indias favorite meetha but also amongst its most trusted.

The mainstay of the strategy that has built the CDM brand to what it is today are its understanding of the Indian consumer as well as the retail environment, its consistent brand promise and the ability to forge an enduring emotional connection with consumers in India.

It will be the same for Indian brands venturing abroad. Let me illustrate with a cricketing analogy. For years, the Indian cricket team was a champion in home conditions but barely competitive in foreign locales. However, in recent years this has changed a great deal.

So what exactly has changed? Did the team (product) change, did the conditions abroad (new market) change, did the players learn new skills? Not really. What essentially changed was their preparation, an understanding that they needed to adapt to different conditions, some sensible choices in team composition and most importantly their resolve and determination to succeed.
a

 
 
Home | About Us | Terms and Conditions | Contact Us
Copyright 2016 CAinINDIA All Right Reserved.
Designed and Developed by Binarysoft Technologies Pvt. Ltd.
Binarysoft Technologies - Our Vision

Transfer Pricing | International Taxation | Business Consulting | Corporate Compliance and Consulting | Assurance and Risk Advisory | Indirect Taxes | Direct Taxes | Transaction Advisory | Regular Compliance and Reporting | Tax Assessments | International Taxation Advisory | Capital Structuring | Withholding tax advisory | Expatriate Tax Reporting | Litigation | Badges | Club Badges | Seals | Military Insignias | Emblems | Family Crest | Software Development India | Software Development Company | SEO Company | Web Application Development | MLM Software | MLM Solutions