Growing healthcare costs, coupled with awareness initiatives by various stakeholders has, over the years, led to an increase in the number of people buying health insurance policies. However, since health insurance primarily takes care of hospitalisation and related costs, policyholders have to spend out of their pocket for preventive or regular, over-the-counter medical expenses. The co-branded card launched by Aditya Birla Money, in association with Indian Health Organisation, seeks to plug this need gap.

Named Aditya Birla MoneyIHO Health Plan Card, it allows cardholders to avail of services such as health check-ups, consultations, treatments, medicines at a subsidised rate.