The Icfai Books, a unit of Icfai University Press, launched its Web site, www.books.iupindia.org, to enable easy access to publications from Icfai Books to professionals, researchers and academicians. The portal has been designed keeping the end user in mind and any first time user also will have no problems in navigating through the site, said a release. Icfai Books publishes a diverse portfolio of professional re ference books in the areas of management, finance, accounting, banking, e-business, human resource management, information technology, insurance, marketing, operations and other allied areas.