Focusing on developing markets, consumer goods companies are turning bullish on merger and acquisition activities to bolster their competitive edge, a latest report by global consultancy KPMG said.
Consumer goods players are actively pursuing inorganic growth opportunities to chart their future path amid uncertain economic conditions, according to a new international study by KPMGs global consumer markets practice.
Despite slowdown in global economic recovery, companies in the food, drink, consumer goods and retail sectors are still actively seeking mergers and acquisitions, particularly in the developing economies, the report stated.
In some markets, M&A activity in the consumer sector may even increase over the next 18 months, as companies strategically position themselves for growth and stronger margins, it said. The report is based on the outlook of experts across the world on M&A activity in the consumer sector over the next 18 months.
In markets like India, China and Russia, consolidation of smaller companies to improve production and product pricing are the main factors driving the rise in M&A deals.
We are witnessing robust recovery in M&A in the Indian consumer markets. The household and personal care segment, which is largely consolidated in India, has witnessed significant outbound M&A activity in the last two years, KPMG India ED and practice head(consumer and retail, corporate finance) Nandini Chopra said.
Large Indian players such as Godrej, Wipro, Dabur and Marico have made multiple acquisitions across Asian and African markets, Ms Chopra added. Moreover, the opportunity presented by the Indian consumer goods market has gathered significant interest from most large international retailers such as Wal-Mart and Tesco.