Latest Expert Exchange Queries
sitemapHome | Registration | Job Portal for CA's | Expert Exchange | Currency Converter | Post Matrimonial Ads | Post Property Ads
 
 
News shortcuts: From the Courts | News Headlines | VAT (Value Added Tax) | Service Tax | Sales Tax | Placements & Empanelment | Various Acts & Rules | Latest Circulars | New Forms | Forex | Auditing | Direct Tax | Customs and Excise | ICAI | Corporate Law | Markets | Students | General | Indirect Tax | Mergers and Acquisitions | Continuing Prof. Edu. | Budget Extravaganza | Transfer Pricing
 
 
 
 
Popular Search: VAT Audit :: list of goods taxed at 4% :: empanelment :: ICAI offer Get Windows 7,Office 2010 in Rs.799 Taxes :: ARTICLES ON INPUT TAX CREDIT IN VAT :: ACCOUNTING STANDARD :: Central Excise rule to resale the machines to a new company :: VAT RATES :: TAX RATES - GOODS TAXABLE @ 4% :: due date for vat payment :: articles on VAT and GST in India :: TDS :: form 3cd :: ACCOUNTING STANDARDS :: cpt
 
 
« Service Tax »
 Recovery Of Tax Under Model Gst Law
 Income Tax officials hunt for Mumbai’s ‘ghost’ assessee
 GST delay to impact Budget
 If GST not rolled out by Sept, there won't be taxation in country, warns Jaitley
 India’s E-Service Tax Will Add To Foreign Content Providers’ Woes
 GST Council to discuss model laws, tax jurisdiction today
 Tax Invoice Under GST
 Insurance may fall under 12% tax slab in GST, from 14% service tax currently
 GST draft makes it must for companies to pass tax benefit to consumers
 To speed passage, Government plans GST Bills as money Bills
 No service tax on train tickets booked through IRCTC till December 31

Online, mobile advertising come under service tax net
August, 09th 2014

The Finance Minister Arun Jaitley has proposed to reintroduce service tax on online and mobile advertisements in a move that has evoked mixed reactions from industry players.

“The negative list has been reviewed and service tax levied currently, on sale of space or time for advertisements in broadcast media, is being extended to cover such sales on other segments like online and mobile advertising,” Jaitley said in the Budget speech, adding that the move would help broaden the service tax base.

Two years ago, such advertisements were put under the so-called negative list that specifies services under which no tax was payable. Industry players were expecting that the exemption would continue for at least 3-5 years, as is normally the case. Sale of space for advertisements in print media, however, would continue to remain excluded from the service tax ambit.

Service tax in India is at 12.36 per cent. Terming the move as an ‘unpleasant surprise’, the Internet and Mobile Association of India (IAMAI) said the announcement is a big dampener, not only for the digital medium, but for the industry as a whole.

“Through this communication, we appeal to the Finance Minister to withdraw the announcement at the earliest,” said Subho Ray, President, IAMAI.

Zafar Rais, CEO, MindShift Interactive, said that digital, web and social media agencies would be negatively impacted if the proposal gets implemented.

“Online advertising industry is still in its nascent stage. The rates of the online advertisement space are very less as compared to outdoor or print, yet they have a massive reach. Thus, this rise may not pinch as much,” said Manu Agarwal, founder of naaptol.com,

 
 
Home | About Us | Terms and Conditions | Contact Us
Copyright 2016 CAinINDIA All Right Reserved.
Designed and Developed by Binarysoft Technologies Pvt. Ltd.
Content Management System developers CMS developers Content Management Solutions CMS Solutions CMS India Content Management System India CMS development India Website CMS Website Content Management India Portal CMS India CMS Outsourcing CMS Vendor Complete CMS Custom CMS Services

Transfer Pricing | International Taxation | Business Consulting | Corporate Compliance and Consulting | Assurance and Risk Advisory | Indirect Taxes | Direct Taxes | Transaction Advisory | Regular Compliance and Reporting | Tax Assessments | International Taxation Advisory | Capital Structuring | Withholding tax advisory | Expatriate Tax Reporting | Litigation | Badges | Club Badges | Seals | Military Insignias | Emblems | Family Crest | Software Development India | Software Development Company | SEO Company | Web Application Development | MLM Software | MLM Solutions