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Budget tablets gaining popularity in India
August, 13th 2012

Low-cost sleek tablets, some with exceptional features, have flooded the price-conscious Indian market in recent months, challenging expensive brands.

According to Vishal Tripathi, principal research analyst, Gartner Research, there has been a significant uptake of tablets in the market as compared to last year.

"The demand for such devices from the enterprise verticals has gone up. Sectors such as insurance have started using tablets for front-end customisation. Even the education sector has started showing keen interest in these devices," Tripathi told IANS.

The tablet shipment for the quarter ended March 31 stood at 3,00,000 units and is expected to grow 25 percent annually.

According to Frost & Sullivan, the Indian tablet market would grow to 23.38 million units by 2017.

"Tablet is a smart competing device that is fast catching up and will be driven further by seamless connectivity options and thus enhanced user experience," said Milan Seth, partner and technology practice leader at research firm Ernst & Young India.

"In a price sensitive market like India it is the utility value that makes the devices popular. Tablet is of no value if there are no apps available," he added.

Tripathi, however, believes the tablets still have a long way to go when it comes to offering bundled content.

"They are not offering enough content right now. Those companies who are trying to differentiate themselves by offering content are doing better in the market."

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