| S. 56(2)(viib): The assessee has the option under Rule 11UA(2) to determine the FMV by either the ‘DCF Method’ or the 'NAV Method'. The AO has no jurisdiction to tinker with the valuation and to substitute his own value or to reject the valuation. He also cannot question the commercial wisdom of the assessee and its investors. The ‘DCF Method’ is based on projections. The AO cannot fault the valuation on the basis that the real figures don't support the projections. Also, the fact that independent investors have invested in the start-up proves that the FMV as determined by the assessee is proper   The aforesaid appeal has been filed by the assessee againstorder, dated 24.09.2018, passed by Ld. CIT (Appeals)-2 for the
 quantum of assessment u/s 143(3) for the assessment year
 2015-16. Following grounds have been raised to challenge the
 impugned order:
 1. That the order dated 24.09.2018 passed by Ld.
 Commissioner of income-tax Appeals (‘CIT (A)’) u/s 250 of the
 Act is bad in law and void ab-initio.
 Addition in respect of share premium received
 I.T.A. No.8113/DEL/2018 2
 2. That Ld. CIT(A) has erred in law and on facts and
 circumstances of the case in upholding the addition of Rs.
 90,95,46,200/- made by the Ld. AO to the assessee’s
 returned income u/s 56(2)(viib) read with rule 11UA(2)(b) in
 respect of share premium received on issue of equity shares
 during the year on wholly erroneous, illegal and untenable
 grounds:
 a. That Ld. CIT(A) has erred in law and on facts and
 circumstances of the case in upholding the aforesaid
 addition made by Ld. AO by treating the amount of share
 premium ought to be received by the assessee as NIL
 without affording any cogent reasons.
 b. That Ld. CIT(A) has erred in law and on facts and
 circumstances of the case in holding that value of entire
 share premium received of represents the income of the
 assessee.
 Rejection of valuation report
 3. That Ld. CIT(A) has erred in law and on facts and
 circumstances of the case by upholding the aforesaid
 addition made by the Ld. AO by disregarding the valuation
 report submitted by assessee on completely whimsical and
 superficial grounds:
 a. That Ld. AO and subsequently Ld. CIT(A) have erred in law
 and on facts and circumstances of the case in taking a
 hindsight by comparing the projections made at the time of
 issuance of shares with the subsequent events and actual
 financial results despite the settled legal proposition that
 valuation cannot be judged in light of subsequent events or
 hindsight.
 b. That Ld. AO and subsequently Ld. CIT (A) have erred in not
 appreciating the role and responsibilities of valuer in the
 right perspective.
 c. That Ld. CIT (A) has erred in law and on facts and
 circumstances of the case in making several factually
 I.T.A. No.8113/DEL/2018 3
 incorrect statements/ baseless assertions without affording
 any supporting evidence.
 d. That, without prejudice, Ld. AO and consequently Ld. CIT (A)
 have erred in law and on facts and circumstances of the
 case in not computing alternate fair market value relying on
 any of the prescribed methods [under Sec 56(2)(viib) read
 with Rule 11 UA(2) of Income Tax Rules] which amounts to
 dereliction of their statutory duty under the Income Tax Act.
 Rejection of valuation methodology
 4. That Ld. AO and subsequently Ld. CIT (A) have erred in law
 and on facts and circumstances of the case in not
 appreciating the fact that the valuation of the shares of the
 assessee is based on the prescribed method (DCF Method)
 under Rule 11UA (2)(b) by a prescribed expert, i.e., Chartered
 Accountant, and the same can neither be varied nor
 disregarded by the Ld.AO for determination of fair market
 value for the purposes of section 56(2)(viib).
 Questioning the commercial wisdom
 5. That Ld. CIT(A) has grossly erred in law and on facts and
 circumstances of the case by upholding the action of Ld. AO
 of making the aforesaid addition by challenging the
 assessee’s commercial wisdom and questioning the
 investment made by the assessee in compulsorily convertible
 debentures.
 Penalty & Interest
 6. The Ld. AO has grossly erred in initiating penalty proceedings
 under section 271(1)(c) of the Act mechanically and without
 recording any satisfaction for its initiation.
 7. That the Ld. A.O has erred in law in charging interest u/s
 234B of the Act on wholly illegal and untenable grounds.
 2. Ground no. 1 being general in nature does not require any
 specific adjudication. Main issue has been raised vide ground
 I.T.A. No.8113/DEL/2018 4
 nos. 2 to 5, pertaining to addition of share premium received by
 invoking section 56(2)(viib) of the Act.
 3. Briefly stated the facts of the case are that The assessee
 company was incorporated on 19th September 2013 with the
 objective of carrying on all kinds of business of production and
 distribution of feature film, television film, video films, magazine
 tapes and video cassettes and documentary films etc., production
 and distribution of contents for TV and Internet and other
 activities thereto. During the year the assessee was in the initial
 phase of setting-up of the above business, therefore, there was no
 business of film production. For assessment year 2015-16, the
 assessee filed return of income on 28.09.2015 declaring NIL
 income. The case was selected for scrutiny and order of
 assessment was passed u/s 143(3) of the Income-tax Act, 1961
 (‘the Act’) vide order dated 31.12.2017 determining the income of
 the assessee at Rs.90,95,46,200/-. The only addition /
 disallowance made by the assessing officer is the addition of
 entire share premium amounting to Rs. 90,95,46,201/- received
 during the year by the assesse u/s 56(2)(viib) of the Act r.w.r.
 11UA of the Income-tax Rules, 1962 (‘the Rules’).
 4. The assessee has received share premium of Rs.
 90,95,46,201/- from various subscribers/equity partners as
 stated before the authorities below:-
 S.
 No
 Name of
 equity partner
 Date of Issue No. of
 Shares
 Premium
 (Rs.) per
 Amount of
 premium (Rs.)
 I.T.A. No.8113/DEL/2018 5
 share
 1. Shri Anand
 Mahindra
 06.01.2015;
 23.02.2015
 4,15,385 1949* 80,95,85,365/-
 2. Shri Rakesh
 Jhunjhunwala
 24.03.2015 19,207 2602 4,99,80,793/-
 3. Shri
 Radhakishan
 Damani
 24.03.2015 19,207 2602 4,99,80,793/-
 Total 4,53,799 90,95,46,200/-
 *The shares issued to Sh. Anand Mahindra at discount of 25% of valuation,
 in view of he being an Anchor and early strategic investor and he has also
 provided comfort letter to assessee’s banker.
 5. The above funds were required by the assessee for film
 production and were raised by way of issue of equity shares to
 aforesaid equity investors. The shares were issued based on the
 valuation from the prescribed expert i.e. Chartered Accountant
 using the DCF method which is a prescribed method under
 section 56(2)(viib) read with Rule 11UA(2)(b). Based on the said
 valuation report dt.15.12.2014, the assessee issued the shares to
 aforesaid equity investors at premium as shown in the table
 above. During the course of assessment, the assessing officer
 disregarded the valuation report of the assessee. The main reason
 for disregarding the valuation of equity shares carried out by the
 assessee is that projections of revenue as considered for the
 purpose of valuation do not match with the actual revenues of
 subsequent years. The AO has alleged that no efforts have been
 made by the assessee to achieve the projections as made out in
 the valuation report and hence in his view, the share premium
 I.T.A. No.8113/DEL/2018 6
 received by the assessee is without any basis and contrary to the
 provisions of section 56(2)(viib) r.w.s. 2(24)(xvi) of the Act. The AO
 has further alleged that assessee has also failed to submit any
 basis of projections. He is also of the view that in order to achieve
 the said projections, assessee should have invested the share
 premium amount to earn some income/return, whereas the
 assessee has made investment in zero percent debentures of its
 associate company and hence basic substance of receiving high
 premium is not justified in the view of AO.
 6. Aggrieved by the above assessment order, the assessee filed
 an appeal before CIT (A)-2. The CIT (A) vide its order dated
 24.09.2018 confirmed the action of AO of making addition of
 entire share premium received. In addition to confirming the
 addition in assessment order, the CIT (A) has made certain
 observations in his order alleging that projections were mere
 paper plans. He also observed that figures in the valuation report
 have been cooked up without providing any reliable basis as to
 how the assumptions took place. Further, he observed that under
 DCF method, it is always possible for the company to decide the
 proposed value of the share and then travelling back to tailor the
 figures with the reverse engineering process, to suit its
 convenience.
 7. Before us, Ld. Counsel for the assessee Shri Pradeep Dinodia
 after narrating the entire facts and issues involved and giving the
 various chronology of events as to when the shares were issued,
 I.T.A. No.8113/DEL/2018 7
 the number of shares issued and the amount of premium
 received from each equity partners, submitted that the entire
 share premium amounting to Rs.90.95 Crores received by the
 assessee during the year in respect of issue of shares has been
 treated as income by the AO and CIT(A) u/s 56(2)(viib) of the
 Acton the reasons which are extraneous, arbitrary and
 unjustifiable. The Ld. Counsel further contended that it is the
 prerogative of assessee as to how much capital is to be raised
 based on its long term and short term funding requirements for
 the purpose of running its business. The capital has been raised
 by issuing certain number of shares at certain price, which is
 again within the domain of assessee to decide. The assessee in
 captioned case issued shares at premium based on the value
 arrived at by an independent valuer prescribed under the law (i.e.
 Chartered Accountant) using the prescribed methodology (DCF
 Methodology). He further stated that it is a well settled legal
 position that I.T. authorities cannot dictate the terms as to how a
 businessman/assessee should have conducted its business. I.T.
 authorities cannot decide whether assessee should have collected
 premium on its shares or not. It is completely the businessman’s
 discretion, business requirement and investor’s willingness which
 determines the premium that should be collected on issue of
 shares. He submitted that the provisions of section 56(2)(viib)
 aimed to check the menace of unaccounted money and are antiabuse
 provisions. These provisions have no applicability to
 genuine business transactions. The genuineness and
 creditworthiness of the strategic investors is not even doubted
 I.T.A. No.8113/DEL/2018 8
 either by AO or by CIT (A). The provisions of section 56(2)(viib)
 require that in case of closely held company, the shares should
 be issued at its fair market value to resident investors based on
 notified valuation formula by a notified expert.
 8. It has been submitted that the provisions of section 56(2)
 and section 68 are in the nature of anti-abuse measures aimed at
 preventing the malafide transactions intended to avoid tax
 liability and to tackle the problem of black money and were never
 intended to be made applicable on genuine, bonafide and purely
 commercial transactions. To substantiate the same the counsel of
 the assessee relied on the following board circulars and judicial
 precedents:
 • Para 13.2 and 13.4 of CBDT Circular no. 1/2011 dated 6th
 April, 2011: stating that the provisions of 56(2)(vii) are antiabuse
 provisions which were applicable only if an individual
 or an HUF is the recipient. These provisions were
 introduced as a counter evasion mechanism to prevent
 laundering of unaccounted income. The provisions were
 intended to extend the tax net to such transactions in kind.
 The intent is not to tax the transactions entered into in the
 normal course of business or trade, the profits of which are
 taxable under specific head of income.
 • Paragraph no. 155 of Finance Minister’s Budget 2012-13
 Speech clarifying scope of provisions of section 56(2)(viib).
 The finance minister clarified in his speech above provisions
 were introduced as a series of measures to deter the
 generation and use of unaccounted money by increasing the
 I.T.A. No.8113/DEL/2018 9
 onus of proof on closely held companies for funds received
 from shareholders as well as taxing share premium in
 excess of fair market value. Continuing with the above
 argument the assessee’s counsel stated that in order to find
 out the legislative intent or to ascertain the object or
 purpose behind the legislation, the speech made by the
 Minister or the mover of the Bill can be taken into
 consideration by quoting these judicial precedents: CIT v.
 Achaldas 217 ITR 799 (SC); Allied Motors (P.) Ltd. v. CIT
 [1997] 91 Taxman 205/224 ITR 677 (SC); Kerala SIDC v
 CIT 259 ITR 51 (SC); Soorjmull Nagarmull v CIT 190 ITR
 418 (Cal HC); CIT v Vaidya 224 ITR 186 (SC); Loka
 Shikshana Trust v CIT 101 ITR 234 (SC). The counsel
 further highlighted the subsequent statement of Hon’ble
 Finance Minister made on 12.02.2019 wherein it was said
 that “no action of any kind was taken against honest
 companies that had brought genuine money at premium; we
 will protect honest people”. Thus, emphasizing that said
 provisions were never meant to be applied on genuine
 transactions.
 • The ld counsel then referred CBDT circular no.10/2018
 dated 31.12.2018 and CBDT Circular no.03/2019 dated
 21.01.2019 wherein the position of department on
 interpretation of provisions of section 56(2)(viia) dealing with
 the transfer of shares was clarified. The CBDT while
 explaining the legislative intent behind introduction of
 provisions of section 56(2)(viia), inter-alia, stated that said
 I.T.A. No.8113/DEL/2018 10
 provisions are anti-abuse provisions to prevent the practices
 of transferring shares of specified company for no or
 inadequate consideration. The CBDT while interpreting the
 aforesaid provision followed the settled law that tax statute
 should be interpreted strictly. The relevant extract of the
 latter circular were also reproduced as “Keeping in view the
 plain reading as well the legislative intent of the section
 56(2)(viia) and similar provisions contained in section 56(2) of
 the Act, being anti-abuse in nature….”. It was further
 submitted that although the said circular dated 31.12.2018
 was withdrawn due to perhaps certain political reasons yet
 the board had affirmed its view which always stood since
 introduction of these provisions.
 • The AR further relied on various judicial precedents wherein
 the assessee highlighted that the bonafide business
 transactions cannot be taxed under 56(2)(vii) and that the
 provisions of section 56(2) were to strike at the generation
 and use of unaccounted money and was never intended the
 honest and bonafide transactions where consideration for
 transfer was correctly disclosed by the assessee. Reliance
 was placed on various case laws some of which are:
 i) ITO v.K.P. Varghese (131 ITR 597);
 “The object and purpose of sub-section (2), as explicated
 from the speech of the Finance Minister, was not to strike at
 honest and bona fide transactions where the consideration
 for the transfer was correctly disclosed by the assessee but
 to bring within the net of taxation those transactions where
 the consideration in respect of the transfer was shown at a
 I.T.A. No.8113/DEL/2018 11
 lesser figure than that actually received by the assessee, so
 that they do not escape the charge of tax on capital gains by
 understatement of the consideration. This was real object
 and purpose of the enactment of sub-section (2) and the
 interpretation of this sub-section must fall in line with the
 advancement of that object and purpose. We must,
 therefore, accept as the underlying assumption of subsection
 (2) that there is understatement of consideration in
 respect of the transfer and sub-section (2) applies only
 where the actual consideration received by the assessee is
 not disclosed and the consideration declared in respect of
 the transfer is shown at a lesser figure than that actually
 received”
 ii) Subhodh Menon (ITA 676/Mum/2015); Hon’ble ITAT in
 this case has observed that a bonafide business
 transactions cannot be taxed u/s 56(2)(vii), especially when
 there is no whisper of money laundering by the Ld. AO and
 the consideration for shares have been received through
 banking channels.
 iii) Vaani Estates (P). Ltd v. ITO 172 ITD 629
 “Para 7.2……..In the absence of the provisions of Section
 56(2)(viia) & Section 56(2)(viib) of the Act it was possible for
 any company either closely held or otherwise to introduce
 unaccounted money as investment in equity share of the
 company with inflated share premium through a deploy as
 investor. However in the case of the assessee company, the
 investors source of investment is genuine and not in dispute.
 The only other lone shareholder of the assessee company is
 the daughter of late Mr. B.G. Raghupathy and Mrs. Sasikala
 Raghupathy who is the new entrant in the business of her
 parents with no scope of possessing undisclosed cash. From
 these facts, it is evident that in the case of the assessee
 company, there is no possibility of generation and use of
 I.T.A. No.8113/DEL/2018 12
 unaccounted money resulting from the transaction of
 infusing cash by Mrs. Sasikala Raghupathy into the
 assessee company in the form of equity share premium.”
 • The Ld. Counsel also highlighted that pre-requisite of
 discharging onus under section 68 on the part of assessee is
 to establish identity, credit worthiness and genuineness of
 the transaction. The assessee in the present case has
 submitted the details such as PAN, address, Board
 Resolutions, PAS-3 (return of allotment) etc. to discharge
 the initial onus. The Ld. AO himself went ahead and issued
 notices u/s 133(6) to confirm the identities, credit
 worthiness and genuineness of the investment transaction.
 Further the equity partners of the assessee company who
 made investment of the said sum with premium are
 seasoned investors of international repute and their
 investment wisdom, capacity and prudence cannot be
 challenged or put to question. It is prominent that investors
 of assessee who have subscribed the shares of assessee at
 premium are Sh. Anand Gopal Mahindra, Sh. Radha kishan
 Damani, Sh, Rakesh Jhunjunwala. The investment prowess
 of these renowned celebrity investors cannot even be
 doubted, was submitted by assessee’s counsel.
 
9. The Ld. Counsel further submitted that there is no doubt
 that share premium receipt is always a capital receipt (CIT v
 Stellar 251 ITR 263 (SC); Lowry v. Consolidated African
 Selection Trust 8 ITR Suppl 88). However, it is only because of
 I.T.A. No.8113/DEL/2018 13
 the deeming fiction provided in such sections i.e. section 68 or
 56(2)(viib) that in certain circumstances the amount received as
 capital can be deemed to be income. However, section 68 and
 56(2)(viib) being the deeming provisions were created to achieve a
 particular objective as per the legislature intent of introducing
 such provisions, which was only to be applied to check and
 tackle the circulation of unaccounted money. He further referred
 the provisions of section 56(2)(viib) of I.T. Act and Rule 11UA of
 I.T. rules and submitted that it is important to refer such
 provisions in order grasp the real intention of such provisions
 and scope and power of assessing authorities and drew our
 attention to the relevant provisions.
 10. The ld. Counsel submitted that sub clause (ii) of
 explanation to section 56(2)(viib) is not applicable to the
 assessee’s case and assessee was not required to satisfy the AO
 about the valuation done. In accordance with sub clause (i) of
 explanation, the assessee had an option to carry out a valuation
 and determine the FMV only on the discounted cash flow method
 (DCF), which was appropriately followed by the assessee. It was
 submitted that in any case the assessee has the option to issue
 shares at a price which is higher of clause (i) or clause (ii) of
 explanation reproduced above. The AR argued that law leaves no
 discretion, option or mandate with the AO under explanation (i)
 to section 56(2)(viib) to interfere or vary the option exercised by
 the assessee as well as the valuation done by the prescribed
 expert following the prescribed valuation methodology.
 I.T.A. No.8113/DEL/2018 14
 11. He further submitted that cardinal principle of
 interpretation of fiscal statute is that they should be construed
 strictly and so long as the provision is free from ambiguity, there
 should be no need to draw any analogy. In support of his
 submission he relied upon the judgments in the case of CIT v
 Kasturi237 ITR 24 (SC); Fed of APCCI v State of AP 247 ITR 36
 (SC); CIT v Trivedi 183 ITR 420; Greatway v CIT 199 ITR 391; BM
 Parmar v CIT 235 ITR 679; Modipon v CIT 247 ITR 40;CWT v
 TulsiDass 256 ITR 73; Vivek Jain v ACIT 337 ITR 74 ; Rajasthan
 SEB v DCIT 200 ITR 434).(CIT v Surat Cotton 202 ITR 932;
 Caltex Oil Refining India Ltd. v CIT 202 ITR 375; CIT v Khimji
 Menshi 194 ITR 192;CITvsKaimal 123 ITR 755; Malik v CIT 124
 ITR 522;).
 12. The counsel further to substantiate his submission about
 the strict interpretation of the statute, strongly relied upon the
 following judgments and circulars:
 i. Dilip Kumar & Co. &Ors.(Civil Appeal No. 3327 of 2007).
 The relevant extract of the judgment is reproduced under:
 “12. We may, here itself notice that the distinction in
 interpreting a taxing provision (charging provision) and in
 the matter of interpretation of exemption notification is too
 obvious to require any elaboration. Nonetheless, in a
 nutshell, we may mention that, as observed in Surendra
 Cotton Oil Mills Case (supra), in the matter of interpretation
 of charging section of a taxation statute, strict rule of
 interpretation is mandatory and if there are two views
 possible in the matter of interpretation of a charging
 I.T.A. No.8113/DEL/2018 15
 section, the one favourable to the assessee need to be
 applied. There is, however, confusion in the matter of
 interpretation of exemption notification published under
 taxation statutes and in this area also, the decisions are
 galore.”
 ii. Lakshadweep Development Corporation Ltd [(2019) 411 ITR
 213 (Kerela HC)]
 iii. M/s Microfirm Capital Pvt. Ltd. v. DCIT (ITA
 no.513/Kol/2017)
 iv. Vaani Estates (P). Ltd v. ITO 172 ITD 629
 v. CBDT circular no.10/2018 dated 31.12.2018 and CBDT
 Circular no.03/2019 dated 21.01.2019
 The ld Counsel emphasizing the aforesaid rule of strict
 interpretation submitted that sub clause (ii) of explanation to
 section 56(2)(viib) is not applicable and assessee was not required
 to satisfy the ld. AO about the valuation done. In accordance with
 sub clause (i) of explanation, the appellant had an option to carry
 out the valuation and determine the FMV of shares only on the
 discounted cash flow method, which was appropriately done by
 the assessee and as such AO had not discretion, option or
 mandate under explanation (i) to section 56(2)(viib) to interfere or
 vary the option exercised by the assessee as well as the valuation
 done by the prescribed expert following the prescribed valuation
 methodology.
 13. The Learned Counsel further submitted in support of his
 ground on rejection of valuation report that the main reason for
 I.T.A. No.8113/DEL/2018 16
 rejecting the valuation report of the assessee as also observed by
 AO and subsequently by CIT(A) is that the projections of revenue
 as per the valuation do not match with the actual revenues of the
 assessee of subsequent years which is totally unwarranted and
 beyond the powers provided under statute. The provisions of
 section 56(2)(viib) read with Rule 11UA(2) nowhere give the right
 to assessing officer to examine the valuation report submitted by
 the assessee. The provisions only require the assessee to get the
 valuation of shares done by an expert (Chartered Accountant)
 using the prescribed methodology. In the present case, the
 assessee has obtained a valuation report from a Chartered
 Accountant which is based on DCF methodology. The very
 purpose of getting the valuation done by a Chartered Accountant
 is to ensure that the valuation is fair and reasonable. Such
 valuation is to be done by an expert of the subject matter only,
 which an assessing officer is not expected to be. The Rule
 nowhere permits the AO tinker with the valuation or methodology
 applied, assumptions used or to make any adjustment
 whatsoever. It is submitted that FMV determined in such a
 manner as prescribed by law is binding upon the revenue
 14. On a query being put by the bench as to whether AO had
 done any of his own valuation, the Ld. Counsel clarified that no
 such attempt has been made and whole of the premium received
 by the assessee has been treated as taxable income u/s
 56(2)(viib) of the I-T Act.
 I.T.A. No.8113/DEL/2018 17
 15. He submitted that law provides two valuation methodologies
 for valuation. The first method is assets based NAV method and
 other is DCF Method. NAV method is based on actual numbers
 as per latest audited financials of the assessee. While on the
 other hand, DCF is not based on actual, but based on estimated
 future projections. Therefore, the AO/CIT (A) action of comparing
 the actual with projections is in violation of DCF valuation
 principles. The AO/CIT(A) have thus, in a way attempted to test
 the future NAV with DCF, which is not allowable under law. In
 support of the arguments that revenue authorities cannot
 disregard or modify the valuation, ld counsel relied upon the
 following judgements:
 i. Securities & Exchange Board of India &Ors [2015 ABR
 291 -(Bombay HC)]
 ii. Rameshwaram Strong Glass Pvt Ltd v. ITO [2018-TIOL-
 1358-ITAT-Jaipur]
 iii. DQ (International) Ltd. vs. ACIT (ITA 151/Hyd/2015)
 Besides it was further contended that neither assessing officer
 nor assessee are expert in the subject of valuation which is why
 the law has provided that assessee is required to get the
 valuation done from an prescribed outside expert (Chartered
 Accountant or Merchant Banker). Therefore, once the assessee
 has obtained the valuation in accordance with the prescription of
 law, it is not open for revenue authorities to comment upon. In
 the support of his contention the assessee relied on the following
 judgements:-
 I.T.A. No.8113/DEL/2018 18
 i. Miheer H. Mafatlal v. Mafatlal Industries Ltd (AIR 1997
 SC 506)
 “this court sounded a note of caution observing that valuation
 of shares is a technical and complex problem which can be
 appropriately left to the consideration of experts in the field of
 accountancy.”
 ii. Rameshwaram Strong Glass Pvt Ltd v. ITO [2018-TIOL-
 1358-ITAT-Jaipur]
 iii. G.L. Sultania and Anr. Vs. SEBI (AIR 2007 SC 2172)
 “If the valuer adopts the method of valuation prescribed, or in
 the absence of any prescribed method, adopts any
 recognized method of valuation, his valuation cannot be
 assailed unless it is shown that the valuation was made on a
 fundamentally erroneous basis, or that a patent mistake had
 been committed, or the valuer adopted a demonstrably wrong
 approach or a fundamental error going to the root of the
 matter.”
 iv. ITO v. SBS Properties &FinvestPvt. Ltd. (ITA 278 and
 2164/Del/2008)
 v. Dr.RenukaDatla (Mrs.) v. Solvay Pharmaceuticals B.V.
 and Ors. [2004] 265 ITR 435 (SC)
 “If the valuer applied the standard methods of valuation,
 considered the matter from all appropriate angles without
 taking into account any irrelevant material or eschewing from
 consideration any relevant material, his valuation could not
 be challenged on the ground of its being vitiated by
 fundamental error.”
 I.T.A. No.8113/DEL/2018 19
 vi. Duncans Industries Ltd. v. State of U.P. and Ors. 2000
 ECR 19 (SC)
 “The question of valuation is basically a question of fact and
 this court is normally reluctant to interfere with the finding on
 such a question of fact if it is based on relevant material on
 record.”
 16. The Ld. Counsel submitted that CIT(A) has made
 unwarranted and serious allegations on the assessee without
 pointing any fundamental fallacy in the projections or
 methodology used by the assessee. These are mere bald
 allegations without any evidence. Further, he submitted that all
 these accusations by CIT(A) indicate that CIT(A)has beenof the
 view that statute books should not have the DCF as prescribed
 methodology as this method is always susceptible to reverse
 engineering process.
 17. The counsel further strongly stated without prejudice to the
 fact that assessing officer cannot examine the valuation carried
 out in the manner laid down under, in the instant case, the
 AO/CIT(A) not only rejected the valuation of the assessee on
 illegal grounds, but also failed to provide any alternate fair value
 of shares. It is quite surprising that on the one hand the AO
 rejects the valuation report of the assessee on whimsical grounds
 and on the other hand failed to provide any alternate fair value of
 shares. What law requires is the determination of fair market
 value as per the prescribed methodology. The ld. AO cannot
 I.T.A. No.8113/DEL/2018 20
 escape the statutory requirement of determination of FMV by
 simply rejecting the valuation report. In this case the ld. AO
 rejected the valuation report wherein DCF method was applied
 and then determined value of premium at Nil. The ld AO did not
 even see any need of following any prescribed method. In its
 support the counsel relied on the following judicial
 pronouncements: Bharat HariSinghania and Ors v. CWT [1994]
 207 ITR 1 (SC);Vodafone M-Pesa Ltd [2018-TIOL-419-HC-Mum-
 IT]; Ozoneland Agro Pvt. Ltd. [2013-TIOL-117-ITAT-Mum];
 Innoviti Payment Solutions Pvt. Ltd. [ITA no.1278/Bang/2018];
 Chandra Kishore Jha v. Mahavir Prasad &Ors. (1999) 8 SCC 266
 (SC); State of Uttar Pradesh v. Singhara Singh and Ors. [1963
 AIR 358 (SC)]; Medplus Health Services P. Ltd. v. The Income Tax
 Officer [2016 (48) ITR (Trib)396(Hyderabad)]; Social Media India
 Ltd. v. ACIT 2013 (28) ITR (Trib) 212 (Hyderabad).
 18. Mr. Pradeep Dinodia, highlighted that the allegations of AO
 and CIT(A) wherein they contended that the assessee has failed to
 submit and substantiate the basis for projections are erroneous.
 The counsel in response submitted that the said allegation is
 factually incorrect since the assessee has furnished the detailed
 basis of projections before ld AO vide its submission dated
 22.12.2017 and again before ld CIT (A) vide its submission dated
 04.06.2018. The detailed working included the year wise and
 movie wise projected revenue, operating expenses, balance sheet
 and profit & loss etc. of future 5 years till 2020 in accordance
 with the DCF valuation methodology. It was submitted that basis
 I.T.A. No.8113/DEL/2018 21
 of projections were very scientific based on the number of movies
 to be released in upcoming years. Such movies were segregated
 in Big, Medium, Small and Micro Films, with reasonable number
 of movies each year viz., 1 Big Film, 2 Medium Film, and 1 or 2
 small or micro film a year. Further, the estimates of projected
 revenue were also very reasonable and conservative keeping in
 view the engagement of highly successful directors like Rakesh
 Om Prakash Mehra (ROPM) who has given block bluster films like
 ‘Bhaag Milkha Bhaag’ which made a box office collection of INR
 164 Crores, ‘Rang De Basanti’ which made a box office collection
 of INR 97 Crores etc and also super hit like ‘Delhi-6’. The ld
 counsel took us through the comparative chart of Track records
 of above movies as also the projections for movies signed with
 ROPM to demonstrate that projections were quite reasonable and
 conservative. Engagement of veteran writers and music directors-
 Like Gulzar and Shankar Ehsaan Loy, interesting start cast,
 including the launch of -Anil Kapoor’s son- Harshvardhan Kapoor
 and Shabana Azmi’s niece SaiyamiKher; along with veteran
 actors like Om Puri, Art Malik etc. Keeping in view of engagement
 of renowned star cast and previous success of directors, the
 assessee has projected only Rs.55 Crores for 1 Big Film in first
 year. While for other movies, the projections ranged between Rs.
 22 lacs to 50 Crores. Further the projected revenues were
 discounted in later years to account for fluctuations in economic
 cycles.It was submitted that by no standards such estimates
 made in arriving at the valuations could be termed as unrealistic.
 I.T.A. No.8113/DEL/2018 22
 He further submitted it is not the case that assessee has not
 made efforts to achieve these projections. The assessee has been
 resilient and has made its best efforts to achieve the aforesaid
 projections. The assessee had received hundreds of film scripts
 out of which it shortlisted its initial set of movies. It may be noted
 that assessee has hired best directors and star cast, entered into
 various agreements and incurred costs as estimated. The first big
 film ‘Mirzya’ while on the initial stage generated a huge amount of
 press inprint media, online media, social media and other
 platforms with over 100 stories.
 19. Then the counsel pointed out to the cost projections made
 in the DCF method and cost actually incurred on production of
 above movies by highlighting the comparison of cost of movies
 actually released with their actual cost, submitted that the
 assessee has incurred costs as projected. However it is
 impossible to determine the exact cost or revenue of films at the
 time of signing them. Moreover, on revenue front, in some case
 (Satellite and digital revenue), the assessee has exceeded the
 projected estimates. Therefore, he submitted that projections
 were not mere paperwork as alleged by CIT(A). The assessee has
 actually made its best efforts and incurred substantial cost to
 achieve the projected revenue by incurring the costs. He further
 pointed out the reasons why assessee could not achieve the
 projected revenues. The reason explained was that first big movie
 ‘Mirzya’ flopped on box office and consequently the assessee’s
 relation with renowned director also soured and agreement got
 I.T.A. No.8113/DEL/2018 23
 terminated for the other two major movies ‘ Fannney Khan’,
 ‘Guitar Guru’ which resulted in substantial losses. In addition
 another movie ‘Kaalakaandi’ got adversely affected due to actor
 Saif Ali Khan’s earlier back to back flop films ‘Rangoon’ and
 ‘Chef’.
 20. The counsel then summarized his argument related to the
 above ground by stating that nature of film industry is such that
 nobody can predict the success or failure of the film and how
 much business a film would do. Sometimes big fat movies with
 super star casts flop, while budget movies with no budgets and
 not so popular casts do wonders. The nature of business of the
 assessee was stated to be highly risky, full of promises and
 pitfalls. The nature of the risk of film business is that of either
 feast or famine. Neither the AO nor CIT(A) were correct in
 questioning of commercial wisdom/ expediency wherein the
 assessee’s commercial wisdom of making investment of funds
 raised in zero percent compulsorily convertible debentures
 (CCDs) of group companies was questioned by stating that that
 assessee should have investment in some instruments which
 would have yield the return/profits/revenue in accordance with
 the projections made at time of issue of shares. The counsel
 argued that the AO and consequently CIT (A) failed to appreciate
 that these are strategic investments which are made to foray in
 certain business and not to earn the dividend/interest. Further,
 investments were made in the group entities to advance the
 assessee’s own business objective of production of films and
 I.T.A. No.8113/DEL/2018 24
 media entertainment. The AO/CIT(A) went beyond their
 jurisdiction by charting out how the assessee should have
 conducted its business. In support of the above submission the
 counsel relied upon the judgments of S.A. Builders (288 ITR
 1)(SC)and CIT v. Panipat Woollen & General Mills Co. Ltd (103
 ITR 66)(SC). He further cited the Hon’ble Jurisdictional High
 Court judgement in case of EKL Appliances Ltd. (ITA no.1068
 &1070 of 2011) wherein it was held:
 “There is no reason why the OECD guidelines should not be
 taken as a valid input in the present case in judging the action
 of the TPO. In fact, the CIT (Appeals) has referred to and
 applied them and his decision has been affirmed by the
 Tribunal. These guidelines, in a different form, have been
 recognized in the tax jurisprudence of our country earlier. It
 has been held by our courts that it is not for the revenue
 authorities to dictate to the assessee as to how he should
 conduct his business and it is not for them to tell the assessee
 as to what expenditure the assessee can incur. We may refer
 to a few of these authorities to elucidate the point. In Eastern
 Investment Ltd. v. CIT [1951] 20 ITR 1 (SC), it was held by
 the Supreme Court that “there are usually many ways in
 which a given thing can be brought about in business circles
 but it is not for the Court to decide which of them should have
 been employed when the Court is deciding a question under
 Section 12(2) of the Income Tax Act”. It was further held in this
 case that “it is not necessary to show that the expenditure was
 a profitable one or that in fact any profit was earned”. In CIT
 I.T.A. No.8113/DEL/2018 25
 v. Walchand& Co. (P.) Ltd. [1967] 65 ITR 381 (SC), it was
 held by the Supreme Court that in applying the test of
 commercial expediency for determining whether the
 expenditure was wholly and exclusively laid out for the
 purpose of business, reasonableness of the expenditure has to
 be judged from the point of view of the businessman and not
 of the Revenue.”
 21. On the other hand, Ld. DR submitted that the assessee has
 not provided the basis and parameters of valuation while
 applying DCF method of valuation and has not produced any
 evidence to substantiate the basis of projections. In support of
 her arguments the DR strongly relied upon the judgement of
 Hon’ble Delhi ITAT in the case of Agro Portfolio Private Limited
 [(2018) 94 taxmann.com 112 (Delhi-Trib.)] wherein it was
 pointed out that the merchant banker who was appointed by the
 assessee to carry out the valuation, conducted no independent
 enquiry to verify the truth or otherwise the figures furnished by
 the assessee.“The merchant bankers solely relied upon an
 assumed without independent verification the truthfulness
 accuracy and completeness of the information and the financial
 data provided by the company. A perusal of this long disclaimer
 clearly shows that the merchant banker did not do anything
 reflecting their expertise, except mere applying the formula to the
 data provided by the assessee.”
 I.T.A. No.8113/DEL/2018 26
 22. The DR further highlighted the clause of the valuation
 report which contained a disclosure of limitation by the valuer
 wherein the valuer has stated that: “The Valuation report has
 been prepared on the basis of the Certified Projected Financials
 and information provided by the management of the company.
 Although we have reviewed such data for consistency and
 reasonableness, we have not….”. She submitted that the valuer
 has not independently applied his mind and accepted the
 financial projections made by the assessee. She strongly
 supported the reasons advanced by AO and CIT(A) in their order
 and submitted that view taken by the authorities below is the
 correct view and provisions of section 56(2)(viib) are attracted on
 the facts of this case.
 23. Mr. Pradeep Dinodia, the ld. Counsel of the assessee in
 rejoinder took us through the valuation report wherein he invited
 our attention to one of the clause of the valuation Report where
 the purpose of valuation was clearly stated to be the fulfilment of
 requirement of section 56 of the Income Tax Act, 1961 for the
 purpose of issuance of Equity Shares of assessee i.e. Cinestaan
 Entertainment Private Limited. He further distinguished the
 ruling of Agro Portfolio Private Limited from the present case of
 the assessee under various headings as presented in the table
 below:
 S.No. AGRO PORTFOLIO PVT. LTD.
 ( Sector – Financial Services)
 ASSESSEE (CINESTAAN
 ENTERTAINMENT PVT. LTD).
 ( Sector – Media/ Film)
 I.T.A. No.8113/DEL/2018 27
 S.No. AGRO PORTFOLIO PVT. LTD.
 ( Sector – Financial Services)
 ASSESSEE (CINESTAAN
 ENTERTAINMENT PVT. LTD).
 ( Sector – Media/ Film)
 1. AO has questioned Financial
 Parameters of Valuation Report
 From the ITAT Order, it appears
 that the assessee (Agro Portfolio)
 failed to justify any of the
 financial parameters questioned
 by the AO in relation to the
 valuation report (para 5);
 whichinclude:
 (1) Beta
 (2) Market Rate of return
 (3) Risk free rate of return
 ITAT has observed that despite
 AO’s questioning the above, no
 responses at all came from
 assessee. The AO therefore
 proceeded on best judgment
 assessment to determine FMV
 relying on NAV Method.
 In case of assessee (FY 2014-
 15), neither the Assessing
 Officer nor CIT (Appeal) has
 questioned any of the
 technical / financial
 parameters for valuation report
 (such as beta, risk free rate of
 return etc.).
 AO/ CIT (A) hasdisregardedthe
 valuation report solely on
 account of comparison of future
 actual performance with
 projections [Note: hindsight is
 not a criteria to reject valuation
 as held by numerous Court
 Rulings].Moreso, when reasons
 for deviation of actual
 performance from projected
 revenues have been submitted
 in detail before both AO and
 CIT (A) none of them have
 controverted or even discussed
 the same in their orders.
 2. Procedural non-compliance and
 best judgement order.
 ITAT order (para 13) notes that
 assessee (Agro Portfolio) did not
 respond to multiple notices
 issued by the Assessing Officer
 and therefore AO proceeded to
 apply NAV method under best
 judgement assessment.
 ITAT order notes (Para 14) that no
 evidence to justify projections was
 produced even before the CIT(A).
 Assessee only argued that a
 valuation report could not be
 disturbed by AO.
 Assessee has complied with
 each and every notice of the
 AO providing detailed
 explanation on each aspect.
 Detailed submission was filed
 with AO explaining the basis of
 projections with reference to
 track record of the crew, caste
 etc. Even reasons for deviation
 from actual projections were
 explained. All backups for
 projections were placed on
 record (both before AO and
 CIT(A))
 While there has been no noncompliance
 by Assessee, it is
 I.T.A. No.8113/DEL/2018 28
 S.No. AGRO PORTFOLIO PVT. LTD.
 ( Sector – Financial Services)
 ASSESSEE (CINESTAAN
 ENTERTAINMENT PVT. LTD).
 ( Sector – Media/ Film)
 the AO/ CIT(A) who have
 cursorily brushed aside the
 voluminous defence put
 forward by assessee.
 3. Past Performance of Assessee
 From the limited description of
 the facts in ITAT Order it appears
 that the assessee already had
 history of poor performance or
 track record as AO has noted
 that it was carrying forward
 losses (para 5 of the ITAT
 Order). Therefore, on the facts of
 the case, this raises a question
 mark that how positive cash flow
 projections could have been
 taken.
 For assessee, valuation report
 is dated (December, 2014) to a
 time when all film production
 operations were yet to
 commence.
 There was no adverse history or
 performance or track record
 (post production) available for
 assessee as that would caste a
 doubt on projections.
 4. NAV applied by AO as
 alternative method
 AO has applied Alternative
 Method (NAV Applied) and
 determined the value of share at
 9.46.
 In assessee’s case, no
 alternative method has been
 applied by AO/ CIT (A) for
 computation of FMV. AO/
 CIT(A) have arbitrarily assumed
 the premium to be NIL.
 5. Case of Best Judgement
 Assessment
 This was a case under best
 judgement assessment as
 assessee failed to cooperate/
 respond to any notices issued by
 AO.
 AO has not resorted to best
 judgment assessment as all
 notices issued were duly
 complied with.
 6. Reliance on Valuer’s Disclaimer
 ITAT noted that while valuer has
 given a disclaimer (“that valuer
 did not verify the truth of the
 projections”), the assessee (Agro
 Portfolio) has also completely
 failed to justify the
 For assessee (FY 2014-15), the
 valuer has stated that the
 projections were examined
 for reasonableness and
 consistency. That apart,
 assessee has also explained
 the basis for projections in
 I.T.A. No.8113/DEL/2018 29
 S.No. AGRO PORTFOLIO PVT. LTD.
 ( Sector – Financial Services)
 ASSESSEE (CINESTAAN
 ENTERTAINMENT PVT. LTD).
 ( Sector – Media/ Film)
 projections.There was no
 response whatsoever by assessee
 to justify the projections or
 respond to queries of AO on
 financial parameters.
 detail in its submissions
 before AO/ CIT (A) which have
 not been controverted by the
 tax authorities.
 DECISION
 25. We have heard the rival contentions, perused the relevant
 findings given in the impugned orders as well as material referred
 to before us at the time of hearing. In various grounds of appeal,
 the sole issue raised by the appellant assessee relates to the
 addition of Rs.90,95,46,200/- made by the AO, by invoking the
 deeming provisions of Section 56(2)(viib) by adopting fair market
 value of the share premium received by the Assessee Company
 from the investors at Nil. What has been sought to be taxed is
 mainly the share premium issued on equity shares which
 according to the AO far exceeded the FMV of the shares. Though
 facts have been discussed in detail in the foregoing paragraphs,
 however in the succinct manner, the relevant facts and
 background are reiterated in order to appreciate the controversy
 and the issue for adjudication. The assessee company was
 incorporated on 19th September, 2013, i.e., in the Assessment
 Year 2014-15, with the objective of carrying of business of
 production and distribution of feature film, tele films, video films,
 documentary films etc. During the year under consideration
 assessee company was in the initial phase of the setting up of the
 I.T.A. No.8113/DEL/2018 30
 business, therefore, there was no business of film production as
 such. The assessee company to start its venture of its film
 production approached accredited ace investors of India to join in
 as equity partners, namely, Shri Rakesh Jhunjhunwala, Shri
 Anand Gopal Mahindra & Shri Radhakishan Damani. The funds
 were raised by way of issue of equity shares to the aforesaid
 equity partners and by raising premium on such shares over and
 above the face value of Rs.10/- per share. The details and
 quantum of premium received from each of the equity partners
 are as under:
 S.No. Name of equity
 partner
 Date of
 Issue
 No. Of
 shares
 Premium
 (Rs.) per
 share
 Amount of
 premium (Rs.)
 1. Shri Anand
 Mahindra
 06.01.2015;
 2302.2015
 4,15,385 1949 80,95,85,365/-
 2. Shri Rakesh
 Jhunjhunwala
 24.03.2015 19,207 2602 4,99,80,793/-
 3. Shri
 Radhakishan
 Damani
 24.03.2015 19,207 2602 4,99,80,793/-
 Total 4,53,799 90,95,46,200/-
 26. The assessee before issuing the shares had got the share
 valued by Chartered Accountant, i.e., ‘Accountant’ as provided
 under Rule 11UA(2) by using the ‘DCF Method’ which is one of
 the prescribed method in Rule 11UA(2)(b) r.w.s. 56(2)(viib). Based
 on the said valuation report dated 15.12.2014, the assessee
 company had issued the shares to the aforesaid equity partners
 on premium. The ld. Assessing Officer has discarded the
 I.T.A. No.8113/DEL/2018 31
 valuation report of the CA mainly on the ground that valuation of
 the equity shares carried out by the assessee was based on
 projection of revenue which did not match with the actual
 revenues of the subsequent years. He further held that no efforts
 have been made by the assessee to substantiate the figures of
 projected revenue in the valuation report and has also failed to
 submit any basis for projection. Instead, AO held that assessee
 should have invested the share premium amount to earn some
 income, whereas assessee has made investment in debentures of
 its associate company and hence the basic substance of receiving
 the high premium was not justified. After invoking the provision
 of Section 56(2)(viib), AO took fair market value of premium at Nil
 and face value of Rs. 10/- per share.
 27. From the perusal of the records and the impugned orders,
 it transpires that Assessing Officer had also issued notices
 u/s.133(6) to all the 3 investors to seek confirmation, information
 and documents pertaining to transaction of issuance of shares.
 In response to the said notices, Assessing Officer has received all
 the details and replies directly from these investors confirming
 the transaction. The venture agreement between the assessee
 and the investors were also filed before the Assessing Officer and
 in this regard, our attention was also drawn by the ld. counsel
 that the investment was to be made by these investors in various
 phases and transactions and it was only after they have gone by
 the projection and satisfied with the potentials and credentials of
 future growth, they were willing to make such huge investment in
 the ‘start-up company’ like assessee. Thus, neither the identity
 I.T.A. No.8113/DEL/2018 32
 nor the creditworthiness of the investors nor the genuineness of
 the transaction can be doubted and in fact the same stands fully
 established to which Assessing Officer has also not raised any
 doubt or disputed this fact. Thus, under the deeming provisions
 of section 68, the test of proving the nature and source of the
 credit received stood accepted.
 28. Now what we are required to examine whether under
 these facts and circumstances Assessing Officer after invoking
 the deeming provision of Section 56(2)(vii) could have determined
 the fair market value of the premium on shares issued at Nil after
 rejecting the valuation report given by the Chartered Accountant
 on one of the prescribed methods under the rules adopted by the
 Valuer. Before us, learned counsel, Mr. Dinodia, first of all had
 harped upon the spirit and intention of the Legislature in
 introducing such a deeming provision and submitted that such a
 provision cannot be invoked on a normal business transaction of
 issuance of shares unless it has been demonstrated by the
 Revenue authorities that the entire motive for such issuance of
 shares on higher premium was for the tax abuse with the
 objective of tax evasion by laundering its own unaccounted
 money. His main contention was that, being a deeming fiction, it
 has to be strictly interpreted and there is no mandate to the
 Assessing Officer to arbitrarily reject the valuation done by the
 assessee on his own surmises and whims. We are in tandem with
 such a reasoning of the ld. Counsel, because the deeming fiction
 not only has to be applied strictly but also have to be seen in the
 context in which such deeming provisions are triggered. It is a
 I.T.A. No.8113/DEL/2018 33
 trite law well settled by the Constitutional Bench of Supreme
 Court, in the case of Dilip Kumar & Sons (supra) that in the
 matter of charging section of a taxing statute, strict rule of
 interpretation is mandatory, and if there are two views possible in
 the matter of interpretation, then the construction most
 beneficial to the assessee should be adopted. Viewed from such
 principle, here is a case where the shares have been subscribed
 by unrelated independent parties, who are one of the leading
 industrialists and businessman of the country, after considering
 the valuation report and future prospect of the company, have
 chosen to make investment as an equity partners in a ‘start-up
 company’ like assessee, then can it be said that there is any kind
 of tax abuse tactics or laundering of any unaccounted money. It
 cannot be the unaccounted or black money of investors as it is
 their tax paid money invested, duly disclosed and confirmed by
 them; and nothing has been brought on record that it is
 unaccounted money of assessee company routed through
 circuitous channel or any other dubious manner through these
 accredited investors. If such a strict view is adopted on such
 investment as have been done by the Assessing Officer and by ld.
 CIT(A), then no investor in the country will invest in a ‘start-up
 company’, because investment can only be lured with the future
 prospects and projection of these companies.
 29. Now, whether under the deeming provision such an
 investment received by the assessee company be brought to tax.
 The relevant provision of Section 56 for the sake of ready
 reference is reproduced hereunder:
 I.T.A. No.8113/DEL/2018 34
 “Income from other sources.
 56. (1) Income of every kind which is not to be excluded from the total
 income under this Act shall be chargeable to income-tax under the head
 “Income from other sources”, if it is not chargeable to income-tax under
 any of the heads specified in section 14, items A to E.
 (2) In particular, and without prejudice to the generality of the
 provisions of sub-section (1), the following incomes, shall be chargeable
 to income-tax under the head “Income from other sources”, namely :—
 (i)…….
 (viib) “where a company, not being a company in which the public
 are substantially interested, receives, in any previous year, from
 any person being a resident, any consideration for issue of
 shares that exceeds the face value of such shares, the aggregate
 consideration received for such shares as exceeds the fair
 market value of the shares:
 Provided that this clause shall not apply where the consideration for
 issue of shares is received—
 (i) by a venture capital undertaking from a venture capital company or a
 venture capital fund; or
 (ii) by a company from a class or classes of persons as may be notified
 by the Central Government in this behalf
 Explanation—For the purposes of this clause, —
 (a) the fair market value of the shares shall be the value –
 (i) as may be determined in accordance with such method as
 may be prescribed: or
 ii) as may be substantiated by the company to the satisfaction of the
 Assessing Officer, based on the value, on the date of issue of shares, of
 its assets, including intangible assets being goodwill, know-how,
 patents, copyrights, trademarks, licences, franchises or any other
 business or commercial rights of similar nature,
 whichever is higher;”
 Further, as per clause (i) of the Explanation as reproduced above,
 the FMV is to be determined in accordance with such method as
 I.T.A. No.8113/DEL/2018 35
 may be prescribed. Clause (ii) admittedly is not applicable on the
 facts of the assessee’s case.
 The method to determine the FMV is further provided in
 Rule 11UA(2). The relevant extract of the applicable rules is
 reproduced below:
 “11UA. [(1)] For the purposes of section 56 of the Act, the fair market
 value of a property, other than immovable property, shall be determined
 in the following manner, namely,—
 (2) Notwithstanding anything contained in sub-clause (b) of clause (c) of
 sub-rule (1), the fair market value of unquoted equity shares for the
 purposes of sub-clause (i) of clause (a) of Explanation to clause (viib) of
 sub-section (2) of section 56 shall be the value, on the valuation date. of
 such unquoted equity shares as determined in the following manner
 under clause (a) or clause (b), at the option of the assessee, namely:—
 (b) the fair market value of the unquoted equity shares determined by a
 merchant banker or an accountant as per the Discounted Free Cash
 Flow method.”
 
30. Ergo, the assessee has an option to do the valuation and
 determine the fair market value either on DCF Method or NAV
 Method. The assessee being a ‘start-up company’ having lot of
 projects in hand had adopted DCF method to value its shares.
 Under the DCF Method, the fair market value of the share is
 required to be determined either by the Merchant Banker or by
 the Chartered Accountant. The valuation of shares based on DCF
 is basically to see the future year’s revenue and profits projected
 and then discount the same to arrive at the present value of the
 business. Before us, the ld. counsel from the facts and material
 placed on record had pointed out that the basis of projection
 adopted by the valuer was based on very scientific analysis and
 method, like number of movies to be released in the upcoming
 I.T.A. No.8113/DEL/2018 36
 years and such movies were further segregated into big, medium,
 small and micro films with reasonable number of movies in hand,
 like one big film, two medium films and one or two small or micro
 film a year. Further, the estimate of projected revenue was also
 kept on a conservative side keeping in mind of the following: –
 ? Engagement of successful directors like Rakesh Om Prakash
 Mehra who has given block buster films like Bhaag Milkha
 Bhaag which made a box office collection of INR 164 Crores,
 and Rang De Basanti which made a box office collection of INR
 97 Crores etc. In support Ld. Counsel had referred to
 Annexure-III, giving details of Track records v. Projections for
 movies signed with Rakesh Mehra.
 ? Engagement of veteran writers and music directors-Like
 Gulzar and Shankar Ehsaan Roy.
 ? Interesting start cast, including the launch of Anil Kapoor’s
 son- Harshvardhan Kapoor and Shabana Azmi’s niece Saiyami
 Kher; along with veteran actors like Om Puri, Anu Malik etc.
 ? Keeping in view of engagement of renowned star cast and
 previous success of directors, the appellant has projected
 revenue for only Rs. 55 Crores for 1 Big Film in first year
 which went till Rs. 93.10 Crores in 5th Year. While for other
 movies, the projections ranged between 22 lacs to 50 Crores.
 Further the projected revenues were discounted in later years
 to account for fluctuations in economic cycles.
 ? The number of movies and total revenue and average revenue
 for such movies are as projected under:
 I.T.A. No.8113/DEL/2018 37
 Particulars Year 1
 (2016
 Year 2
 (2017)
 Year 3
 (2018)
 Year 4
 (2019)
 Year 5 (2020)
 Number of
 movies
 1 Big, 2
 Medium, 1
 small, 1
 Micro
 1 Big, 2
 Medium, 1
 small, 1
 Micro
 1 big, 2
 Medium, 2
 small, 1
 Micro
 1 Big, 2
 Medium, 3
 small, 1
 Micro
 1 Big, 2
 Medium, 3
 small, 2
 Micro
 Total
 revenue
 projected
 (Rs.
 Crores)
 121.62 142.50 197.68 238.16 274.76
 Average
 revenue
 per movie
 (Rs. crores)
 24.32 28.5 32.95 34.02 34.35
 31. It has been submitted that the assessee had made all the
 efforts to achieve these projects and in fact had received 100
 films scripts out of which it had short listed its initial stage of
 movies. The ld. counsel has also drawn our attention on various
 agreements for production of these films. He also pointed out that
 the assessee was projected to make five movies which it had
 actually commenced and released and has also pointed out that
 assessee has worked upon with 25 movies inception. Not only
 that, assessee had also taken into account the cost incurred in
 production of various movies and also the comparison of
 projected revenue and cost of three movies which were actually
 released by the assessee with actual revenue and cost, for which
 separate annexure were filed before us. Nowhere the Assessing
 Officer and ld. CIT (A) has either disputed the details of projects,
 revenues, cost incurred and the manner in which it was
 substantiated by the actual revenue. In fact, the projected
 revenue really commensurate with the actual state of affairs
 based on subsequent year financials. It has been pointed out that
 I.T.A. No.8113/DEL/2018 38
 assessee had incurred huge cost which were precisely as per the
 estimates as projected. However, the revenue could not be
 generated as much expected, because the film did not do well in
 the box office. Ld. Counsel has also highlighted various reasons
 as to why assessee could not achieve the projected revenue from
 various documentary evidences. None of these averments and the
 and the manner in which the valuation of the shares has been
 adopted in the valuation report has been disputed by the
 Assessing Officer or by the ld. CIT(A) or any material facts have
 been brought on record to show that either the methodology or
 the contents of the report are not correct.
 32. What is seen here is that, both the authorities have
 questioned the assessee’s commercial wisdom for making the
 investment of funds raised in 0% compulsorily convertible
 debentures of group companies. They are trying to suggest that
 assessee should have made investment in some instrument
 which could have yielded return/ profit in the revenue projection
 made at the time of issuance of shares, without understanding
 that strategic investments and risks are undertaken for
 appreciation of capital and larger returns and not simply
 dividend and interest. Any businessman or entrepreneur,
 visualise the business based on certain future projection and
 undertakes all kind of risks. It is the risk factor alone which gives
 a higher return to a businessman and the income tax department
 or revenue official cannot guide a businessman in which manner
 risk has to be undertaken. Such an approach of the revenue has
 been judicially frowned by the Hon’ble Apex Court on several
 I.T.A. No.8113/DEL/2018 39
 occasions, for instance in the case of SA Builders, 288 ITR 1 (SC)
 and CIT vs. Panipat Woollen and General Mills Company Ltd.,
 103 ITR 66 (SC). The Courts have held that Income Tax
 Department cannot sit in the armchair of businessman to decide
 what is profitable and how the business should be carried out.
 Commercial expediency has to be seen from the point of view of
 businessman. Here in this case if the investment has made
 keeping assessee’s own business objective of projection of films
 and media entertainment, then such commercial wisdom cannot
 be questioned. Even the prescribed Rule 11UA (2) does not give
 any power to the Assessing Officer to examine or substitute his
 own value in place of the value determined or requires any
 satisfaction on the part of the Assessing Officer to tinker with
 such valuation. Here, in this case, Assessing Officer has not
 substituted any of his own method or valuation albeit has simply
 rejected the valuation of the assessee.
 33. Section 56(2) (viib) is a deeming provision and one cannot
 expand the meaning of scope of any word while interpreting such
 deeming provision. If the statute provides that the valuation has
 to be done as per the prescribed method and if one of the
 prescribed methods has been adopted by the assessee, then
 Assessing Officer has to accept the same and in case he is not
 satisfied, then we do not we find any express provision under the
 Act or rules, where Assessing Officer can adopt his own valuation
 in DCF method or get it valued by some different Valuer. There
 has to be some enabling provision under the Rule or the Act
 where Assessing Officer has been given a power to tinker with the
 I.T.A. No.8113/DEL/2018 40
 valuation report obtained by an independent valuer as per the
 qualification given in the Rule 11U. Here, in this case, Assessing
 Officer has tinkered with DCF methodology and rejected by
 comparing the projections with actual figures. The Rules provide
 for two valuation methodologies, one is assets based NAV method
 which is based on actual numbers as per latest audited financials
 of the assessee company. Whereas in a DCF method, the value is
 based on estimated future projection. These projections are based
 on various factors and projections made by the management and
 the Valuer, like growth of the company, economic/market
 conditions, business conditions, expected demand and supply,
 cost of capital and host of other factors. These factors are
 considered based on some reasonable approach and they cannot
 be evaluated purely based on arithmetical precision as value is
 always worked out based on approximation and catena of
 underline facts and assumptions. Nevertheless, at the time when
 valuation is made, it is based on reflections of the potential value
 of business at that particular time and also keeping in mind
 underline factors that may change over the period of time and
 thus, the value which is relevant today may not be relevant after
 certain period of time. Precisely, these factors have been judicially
 appreciated in various judgments some of which have been relied
 upon by the ld. Counsel, for instance: –
 i) Securities & Exchange Board of India &Ors [2015 ABR 291
 – (Bombay HC)]
 “48.6 Thirdly, it is a well settled position of law with regard to the
 valuation. that valuation is not an exact science and can never be
 done with arithmetic precision. The attempt on the part of SEBI to
 I.T.A. No.8113/DEL/2018 41
 challenge the valuation which is bu its very nature based on
 projections by applying what is essentially a hindsight view that the
 performance did not match the projection is unknown to the law on
 valuations. Valuation being an exercise required to be conducted at
 a particular point of time has of necessity to be carried out on the
 basis of whatever information is available on the date of the
 valuation and a projection of future revenue that valuer may fairly
 make on the basis of such information.”
 ii) Rameshwaram Strong Glass Pvt. Ltd. v. ITO [2018-TIOL-
 1358-ITAT- Jaipur]
 “4.5.2. Before examining the fairness or reasonableness of valuation
 report submitted by the assessee we have to bear in mind the DCF
 Method and is essentially based on the projections (estimates) only
 and hence these projections cannot be compared with the actuals to
 expect the same figures as were projected. The valuer has to make
 forecast on the basis of some material but to estimate the exact
 figure is beyond its control. At the time of making a valuation for the
 purpose of determination of the fair market value, the past history
 may or may not be available in a given case and therefore, the other
 relevant factors may be considered. The projections are affected by
 various factors hence in the case of company where there is no
 commencement of production or of the business, does not mean that
 its share cannot command any premium. For such cases, the concept
 of start-up is a good example and as submitted the income-tax Act
 also recognized and encouraging the start-ups.”
 iii) DQ (International) Ltd. vs. ACIT (ITA 151/Hyd/2015)
 “10…… In our considered view, for valuation of an intangible asset,
 only the future projections along can be adopted and such valuation
 I.T.A. No.8113/DEL/2018 42
 cannot be reviewed with actuals after 3 or 4 years down the line.
 Accordingly, the grounds raised by the assessee are allowed”.
 The aforesaid ratios clearly endorsed our view as above.
 34. In any case, if law provides the assessee to get the
 valuation done from a prescribed expert as per the prescribed
 method, then the same cannot be rejected because neither the
 Assessing Officer nor the assessee have been recognized as expert
 under the law.
 35. There is another very important angle to view such cases,
 is that, here the shares have not been subscribed by any sister
 concern or closely related person, but by an outside investors
 like, Anand Mahindra, Rakesh Jhunjhunwala, and Radhakishan
 Damania, who are one of the top investors and businessman of
 the country and if they have seen certain potential and accepted
 this valuation, then how AO or Ld. CIT(A) can question their
 wisdom. It is only when they have seen future potentials that
 they have invested around Rs.91 crore in the current year and
 also huge sums in the subsequent years as informed by the ld.
 counsel. The investors like these persons will not make any
 investment merely to give dole or carry out any charity to a startup
 company, albeit their decision is guided by business and
 commercial prudence to evaluate a start-up company like
 assessee, what they can achieve in future. It has been informed
 that these investors are now the major shareholder of the
 assessee company and they cannot become such a huge equity
 stock holder if they do not foresee any future in the assessee
 company. In a way Revenue is trying to question even the
 I.T.A. No.8113/DEL/2018 43
 commercial prudence of such big investors like. According to the
 Assessing Officer either these investors should not have made
 investments because the fair market value of the share is Nil or
 assessee should have further invested in securities earning
 interest or dividend. Thus, under these facts and circumstances
 of the case, we do not approve the approach and the finding of
 the ld. Assessing Officer or ld. CIT(A) so to take the fair market
 value of the share at ‘Nil’ under the provision of Section
 56(2)(viib) and thereby making the addition of Rs.90.95 crores.
 The other points and various other arguments raised by the ld.
 counsel which kept open as same has been rendered purely
 academic in view of finding given above.
 36. Other grounds are either consequential or have become
 academic, hence same are treated as infructuous. In the result
 appeal of the appellant assessee is allowed.
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