Latest Expert Exchange Queries
sitemapHome | Registration | Job Portal for CA's | Expert Exchange | Currency Converter | Post Matrimonial Ads | Post Property Ads
 
 
News shortcuts: From the Courts | News Headlines | VAT (Value Added Tax) | Service Tax | Sales Tax | Placements & Empanelment | Various Acts & Rules | Latest Circulars | New Forms | Forex | Auditing | Direct Tax | Customs and Excise | ICAI | Corporate Law | Markets | Students | General | Indirect Tax | Mergers and Acquisitions | Continuing Prof. Edu. | Budget Extravaganza | Transfer Pricing
 
 
 
 
Popular Search: ACCOUNTING STANDARDS :: Central Excise rule to resale the machines to a new company :: ACCOUNTING STANDARD :: list of goods taxed at 4% :: cpt :: VAT RATES :: TDS :: empanelment :: VAT Audit :: TAX RATES - GOODS TAXABLE @ 4% :: due date for vat payment :: ARTICLES ON INPUT TAX CREDIT IN VAT :: form 3cd :: articles on VAT and GST in India :: ICAI offer Get Windows 7,Office 2010 in Rs.799 Taxes
 
 
News Headlines »
 How to calculate capital gains tax on property sold at less than stamp value?
 Return Filing - Under GST, this is how you will file tax returns from July 1
 Income tax filing FAQs part 1
 Filing Income Tax Returns? Things To Keep In Mind As Deadline Approaches
 Filing of online return for 4th quarter of 2016-17- extension of period thereof.
 New tax accounting standards may reduce leeway for infrastructure companies
 GST – CONCEPT & STATUS – As on 01st May, 2017
 Govt extends VAT deadline, relief for developers
 Income Tax Appellate Tribunal Rules, 2017
 Got your Form 16? You should file income tax returns early to enjoy benefits
 Want to save tax? Here are 6 best investment options for you

Star turn at the service tax counter
June, 30th 2006
 

BRAND ENDORSEMENT

Top celebrities like Abhishek Bachchan, Rani Mukherjee, Aishwarya Rai and Kareena Kapoor have registered with the Service Tax Department in their capacities as brand ambassadors.

Aamir Khan, Sunny Deol, Bobby Deol and Naseeruddin Shah are also expected to register.

"Counting out Aamir Khan, Sunny Deol and some television artistes, almost all celebrity brand endorsers (film stars and sportspersons) have approached us this time. But there are many other endorsers out there feigning ignorance," said top officials at the Service Tax Department requesting anonymity.

The Finance Act, 2006, makes it mandatory for persons promoting the sale of products or brands to pay 12.24 per cent service tax on their net endorsement earnings. The levy is paid quarterly through the taxpayer's bank account and returns are filed once every six months. Tax for the first quarter (after enactment) will be collected till July 5.

The earnestness on the part of the celebrities is attributed to the clear-cut notification.

"When we tried to levy service tax on brand endorsers last year, many opposed us. They contended that only `commercial concerns' (event/sports management companies) were required to pay service tax for promotion of brands and products," said Mr Rajender Singh, Joint Commissioner, Department of Service Tax.

Top Bollywood stars like Kareena Kapoor, Aishwarya Rai, Rani Mukherjee, Naseeruddin Shah and Manisha Koirala had then fought tooth and nail against the levy.

The Finance Act, 2006, however, removed the confusion by substituting the term `commercial concern' with `person' and made the levy compulsory.

 
 
Home | About Us | Terms and Conditions | Contact Us
Copyright 2017 CAinINDIA All Right Reserved.
Designed and Developed by Binarysoft Technologies Pvt. Ltd.
Software Development Software Programming Software Engineering Custom Software Development Requirement Based Software Development Software Solutions Software Serv

Transfer Pricing | International Taxation | Business Consulting | Corporate Compliance and Consulting | Assurance and Risk Advisory | Indirect Taxes | Direct Taxes | Transaction Advisory | Regular Compliance and Reporting | Tax Assessments | International Taxation Advisory | Capital Structuring | Withholding tax advisory | Expatriate Tax Reporting | Litigation | Badges | Club Badges | Seals | Military Insignias | Emblems | Family Crest | Software Development India | Software Development Company | SEO Company | Web Application Development | MLM Software | MLM Solutions