Latest Expert Exchange Queries
sitemapHome | Registration | Job Portal for CA's | Expert Exchange | Currency Converter | Post Matrimonial Ads | Post Property Ads
News shortcuts: From the Courts | News Headlines | VAT (Value Added Tax) | Service Tax | Sales Tax | Placements & Empanelment | Various Acts & Rules | Latest Circulars | New Forms | Forex | Auditing | Direct Tax | Customs and Excise | ICAI | Corporate Law | Markets | Students | General | Indirect Tax | Mergers and Acquisitions | Continuing Prof. Edu. | Budget Extravaganza | Transfer Pricing
Popular Search: VAT RATES :: ACCOUNTING STANDARDS :: VAT Audit :: form 3cd :: list of goods taxed at 4% :: ARTICLES ON INPUT TAX CREDIT IN VAT :: ICAI offer Get Windows 7,Office 2010 in Rs.799 Taxes :: due date for vat payment :: TAX RATES - GOODS TAXABLE @ 4% :: articles on VAT and GST in India :: empanelment :: Central Excise rule to resale the machines to a new company :: ACCOUNTING STANDARD :: cpt :: TDS
« News Headlines »
 ICAI to organise two-day international conference in Hyderabad
 Here's how to calculate tax payable on your capital gains
 Income Tax calculations for the financial year 2016-17
 CPE Events 17 October - 22 October 2016
 High Court raps I-T Department for wrong tax demand
  CBDT signs 5 advance pricing pacts with Indian taxpayers
 Finance ministry warns tax officials of action against GST protest
 Big changes for small units under GST
 Parliament’s winter session to begin on November 16 to expedite GST rollout
 Income-tax (27th Amendment) Rules, 2016 - 92/2016
 Announcement - Clarifications in Respect of MEF 2016-17

CAs clear last hurdle in using advertising for their services
May, 23rd 2008

Chartered accountants can finally go ahead and advertise their services in the media

Doctors and lawyers will still have to wait, but chartered accountants, or CAs, can finally go ahead and advertise their services in the media.

We discussed the subject at length at our council meeting before allowing CAs to advertise their services through mass media, said Ved Jain, president, Institute of Chartered Accountants of India, or Icai.

The meeting was held on 13-15 May.

In 2006, the Chartered Accountants Act, 1949, was amended, permitting CAs to advertise, subject to guidelines framed by the Icai council. This has been formally passed by the council, said Jain.

CAs can now approach both the print and electronic media to advertise their services. And, they can advertise both in their individual capacities as also in the name of their firms.

Jain said CAs will also be able to showcase various services being offered by them, particularly those that are not in their exclusive domain. These include services such as risk management and consulting.

Today, only very few CAs are known, through word of mouth, notes Richard Rekhy, chief operating officer of consultant KPMG India. Advertising will change all that. However, one has to see what the guidelines permit and in what manner are they implemented.

A detailed guideline is ready and the Icai Council will soon formally notify it, said an official who didnt wish to be identified.

CAs are allowed to advertise through billboards and other mass media in many countries, including the US and Canada.
Icais earlier brand-building exercise included a dress code and a logo, which they can use on business cards, cars and their firms name plates.

With the provision to advertise, we will be able to showcase our specialities and we can function in a corporate form. This move will also help the firms choose their CAs and get the right fix of services provided by them, said a Delhi-based chartered accountant who wouldnt want to be identified since the issue isnt concluded.

According to ICAI officials, 8,000-10,000 new CAs join the profession in India every year.

In 2007, around 47,000 students appeared for the final examination, which enables them to become full-fledged chartered accountants. Some 8,200 passed.

At least 125,000 students cleared the entrance common proficiency test in 2007.
Human resource consultant Anil Sachdev, chairman of Right Grow Talent, said the chance to advertise will allow CAs to get a lot of visibility. Today, every CAs dream is to be into analytics and advertising will provide him/her the legitimate route, he said.

Besides, they will find their way to important decision-making groups of their clients rather than just dealing with tax and finance departments.

Home | About Us | Terms and Conditions | Contact Us
Copyright 2016 CAinINDIA All Right Reserved.
Designed and Developed by Binarysoft Technologies Pvt. Ltd.
Internet Marketing Website Marketing Internet Promotion Internet Marketing India Website Marketing India Internet Promotion India Internet Marketing Consultancy Website Marketing Consulta

Transfer Pricing | International Taxation | Business Consulting | Corporate Compliance and Consulting | Assurance and Risk Advisory | Indirect Taxes | Direct Taxes | Transaction Advisory | Regular Compliance and Reporting | Tax Assessments | International Taxation Advisory | Capital Structuring | Withholding tax advisory | Expatriate Tax Reporting | Litigation | Badges | Club Badges | Seals | Military Insignias | Emblems | Family Crest | Software Development India | Software Development Company | SEO Company | Web Application Development | MLM Software | MLM Solutions