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UTVi cracks THE DEAL along with UK Trade and Investment
April, 11th 2009

UTVi in association with UK Trade and Investment brings an exclusive reality game show on mergers and acquisitions, in which Indian firms attempt to acquire a British company. This two part series will be aired on 11th & 12th April 2009. The airing time is 5.30pm on both Saturdays and 6.30 pm on the Sundays respectively. UTVi presents the reality format on business news television and addresses this serious subject of mergers and acquisitions in an engaging yet informative way that is bound to deliver a refreshing viewer experience.

This is another path breaking initiative from PULSE- UTVis customized solution division combined with strong communication value. Through this show, UK Trade and Investment along with UTVi provides a firsthand experience of deals cracked by the management and their consultants. The viewers will not only feel the simulated tension and pressure when two teams race to acquire a British company but also experience a 360 degree angle of mergers from a legal, financial and regulatory perspective.

Sumit Gupta, COO UTVi elaborates, The two part series would dwell upon understanding the role of consultants and advisors in a merger and acquisition scenario and also on what it takes to understand the various concerns attached to the deal. It is yet another fresh format from UTVi that co-creates content and adds a new experience for the business news viewer.

Shantonu Aditya, CEO UTVi adds, Integration of newer formats and customization of content holds the key to successful messaging. THE DEAL is a strong example of UTVis expertise in this space. We look forward to taking such formats to newer heights

Watch the teams as they number crunch with their respective legal & financial advisors to present a powerful bid to the management and also take an insider look at how consultants guide the British firm in accepting or rejecting the bid, with no margin for errors.

Tune in to watch the final result of who gets to sign THE DEAL, exclusively on UTVi.

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