The Indian entertainment and media outlook 2010 focuses on eight major E&M segments and presents PwC's viewpoint on the returning confidence in the Indian E&M industry. This publication is of relevance to any client or target already doing business in the Indian E&M space, or planning an entry into the market, and will act as a strong door-opener for new business conversations.
The Indian E&M industry is poised to return to double digit growth over the forecast period, following one of its slowest growth years in 2009 at just 2.2% - largely due to depressed advertising revenues and negative growth in filmed entertainment. Looking forward, addressability of distribution platforms, digital transmission, regional and differentiated content, and rational regulation will all be key drivers towards rebounding growth.
The Industry Overview looks at performance in 2009, 'the year after the storm', and examines key issues and trends by segment. It then looks at the key to sustainable revenues through to 2014, along with a view of current and future industry initiatives. Each of the eight segment chapters covers the performance of the industry segment in 2009, key developments in the segment, the outlook for the Indian market from 2010-2014, as well as key international trends.
For the first time this year, PricewaterhouseCoopers partnered with AIDEM to conduct a survey of CEOs from the Indian Entertainment & Media industry.
PricewaterhouseCoopers AIDEM Indian Entertainment & Media CEO Survey was conducted to understand how E&M business leaders responded to the challenges brought about by the recession, the concerns they are facing today and their take on long-term growth prospects of the Indian E&M industry. PwC and AIDEM have captured the viewpoint of industry leaders from different sub-segments of the E&M industry such as television, print and radio.
As projected in the survey, Indian media CEOs continue to work towards strengthening their organisations while seeking opportunities emerging from structural shifts in their industry, economy and regulatory environment. On the whole, Indian media CEOs are gaining more confidence compared to a year ago. They are now cautiously optimistic about generating revenue growth in the near term and decidedly more confident of their long term prospects.