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Regarding new pictorial health warning - implementation of the Cigarettes and other Tobacco Products (Packaging and Labelling) Rules, 2008
December, 01st 2011

F.No. 528/133/2011-STO (TU)
Government of India

Ministry of Finance          
(Department of Revenue) 
Central Board of Excise & Customs
Tariff Unit


229A, North Block, New Delhi,

30th November, 2011.


All Chief Commissioners of Customs / Customs (Prev.),
All Chief Commissioners of Customs & Central Excise,
All Commissioners of Customs / Customs (Prev.),
All Commissioners of Customs & Central Excise,
All Directors General under CBEC.


Sir / Madam,

Subject:  New Pictorial Health Warning - Implementation of the Cigarettes and other Tobacco Products (Packaging and Labelling) Rules, 2008 regarding





Attention is invited to the CBEC instructions F.No. 450 / 160 / 2009  Cus.IV dated 29.12.2009 and the Ministry of Health and Family Welfare Notifications No. 417 (E) dated 27.05.2011 on the above mentioned subject.


2.         The Cigarettes and other Tobacco Products (Packaging and Labelling) Rules, 2008 Rules prescribe the manner in which the specified health warning shall be displayed on the tobacco product packs covering all types of tobacco products produced, supplied, imported and distributed in India. The Rules came into effect from 31st May, 2009.


3.         A set of new pictorial health warning has been issued by the Ministry of Health & Family Welfare vide Notification G.S.R. No. 417 (E) dated 27th May, 2011 (copy enclosed) which shall come into force from 1st December, 2011. Accordingly, all the tobacco products manufactured / packaged / imported for sale in India have to bear the new specified health warnings as prescribed in the said Notification. A copy of the Rules is available on the Ministrys website: under National Tobacco Control Programme.


4.         The Board hereby instructs the Customs field formations dealing with clearance of these products to ensure strict compliance and implementation of the specified health warning on the cigarette and other tobacco products as per the Notification G.S.R. No. 417 (E) dated 27th May, 2011.

Yours faithfully,

Click here for:

MoHFW notification G.S.R. No. 417 (E) dated 27th May, 2011:(page-1) (page-2) (page-3)


(Subodh Singh)

OSD (Customs), Tariff Unit

Fax: 011 - 23092173

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