News shortcuts: From the Courts | Top Headlines | VAT (Value Added Tax) | Placements & Empanelment | Various Acts & Rules | Latest Circulars | New Forms | Forex | Auditing | Direct Tax | Customs and Excise | Professional Updates | Corporate Law | Markets | Students | General | Mergers and Acquisitions | Continuing Prof. Edu. | Budget Extravaganza | Transfer Pricing | GST - Goods and Services Tax
Mergers and Acquisitions »
 Deals of the day-Mergers and acquisitions February 4, 2020
 The mergers and acquisitions perspective
 Deals of the day-Mergers and acquisitions January 6, 2020
 Mergers and Acquisitions in Vietnam – Latest Issue of Vietnam Briefing Magazine
 Deals of the day-Mergers and acquisitions December 17, 2019
 Deals of the day-Mergers and acquisitions December 11, 2019
 Deals of the day-Mergers and acquisitions December 6, 2019
 Mergers and acquisitions up in 2019 but deal sizes are shrinking
 Global economic uncertainties dampen India's M&A activity in August
  M&A deals more than halve to $41.6 bn in January-June
 India Lithium-ion Battery Market Key Developments, Mergers and Acquisitions, Market Players, Forecast Analysis

The Role Of Brand In Petroleum Mergers And Acquisitions
October, 19th 2016

When the cyclical oil and gas industry experiences a global downturn, there’s a lot of uncertainty. How do we manage production? Where can we cut costs? When will prices return? Analysts predict, but nobody knows. In all of the complexity, there’s one thing we can count on—consolidation is inevitable.

As companies struggle to compete and justify their very existence in tough conditions, executives look to mergers and acquisitions as a solution. But what’s the most important factor for success?

A 2016 KPMG study of decision-makers showed a well-executed integration plan is more important than a good deal price. And although integration can take many forms (i.e., human capital, technology, operations, etc.), brand is the one essential component that syncs everything together.

Brand is a function that not only communicates the value of the newly created or enhanced company, but also serves as a filter to simplify and guide decision-making, product/service development and cultural transformation.

Here are three ways brand can help any oil and gas company execute a smart, efficient integration plan during a merger or acquisition:

Home | About Us | Terms and Conditions | Contact Us
Copyright 2020 CAinINDIA All Right Reserved.
Designed and Developed by Ritz Consulting