2. Pursuant to the deliberations in the Standing Advisory Committee meeting held in February 2006, Reserve Bank of India (RBI) decided to allow UCBs to use abbreviations/abridged names/logo etc., as part of their brand building effort so long as the full name as appearing in the banking licence is also shown along with such abbreviated/abridged names in all publicity material/stationery. However, it has come to the notice of RBI that some UCBs are not following this principle strictly by either not ensuring that their full name appears alongside their abridged/abbreviated name or using too small fonts for their full name which renders it unreadable. With a view to ensuring that the efforts towards brand building do not compromise with the larger issue of proper disclosure to the public, UCBs are advised to ensure that wherever abbreviated/abridged version of their name is used for Logo/brand building, the full name of the bank as appearing in the Certificate of Registration and the licence granted by RBI should also be displayed prominently. Besides, the font size used for the full name shall not be smaller than the one used for their abbreviated name/abridged name/Logo.
3. These instructions are issued under Section 35A of the Banking Regulation Act, 1949 (AACS) and any contravention of or non-compliance to the same will attract penalties under the relevant provisions of the Act.