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ICAI »
 Invitation for expression of interest from Social Media Networking Service providers/online marketing solution providers for providing social media solution/ online marketing solutions for publicizing the contents/ activities/other works of the Career Counselling Sub-group under BOS, ICAI by 25th August, 2017.
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Invitation for expression of interest from Social Media Networking Service providers/online marketing solution providers for providing social media solution/ online marketing solutions for publicizing the contents/ activities/other works of the Career Counselling Sub-group under BOS, ICAI by 25th August, 2017.
August, 17th 2017
                The Institute of Chartered Accountants of India
                                    [Set up under an Act of Parliament]
                        Career Counselling Sub-group under BOS, ICAI



Invitation for Expression of interest (EOI) from Social Media Networking
Service providers/online marketing solution providers for providing social
media solution/ online marketing solutions for publicizing the contents/
activities/other works of the Career Counselling Sub-group under BOS,
ICAI by 25th August, 2017

The Career Counselling Sub-group under BOS of the Institute of Chartered
Accountants of India (ICAI) is meant to encourage and enhance close links
between the Institute and prospective students of CA course, so as to provide
for them, a base of reference in terms of CA course, aware those prospective
students about newer opportunities available to them. One of the major
responsibilities of Career Counselling Sub-group under BOS of ICAI is to
promote the Commerce education particularly CA course amongst prospective
students.

The Career Counselling Sub-group under BOS invites Expression of Interest
from the various Social Media Networking Service providers/online marketing
solution providers who are interested to provide the social media solutions/
online marketing solutions relevant to the prospective students by August 25,
2017. The intending parties are expected to have appropriate level of practical
experience in the relevant area along with the knowledge of various aspects of
the CA profession.




The engagement will be on pilot project basis for 3/4/5/6 months as decided
by the competent authority. The Company must be based on
Delhi/Ghaziabad/Faridabad/Noida/Gurgaon.

Draft Scope of Work:

    Designing Part

   1) At least 60 Creative Designs for a month highlighting ICAI career
       Counselling Programs & other activities
    Social Media Optimization

1) Facebook -Facebook is best medium to target any segment of user. Will
create ICAI career counselling Page / Group/ Individual profile and do at
least 2 posting each day & increase followers

2)Instagram - There are more than 300 million monthly active users on
Instagram, of which 75 million are daily active users. Instagram is widely being
used for business marketing Will create ICAI career counselling page /
Group/ Individual profile and do at least 2 posting each day & increase
followers

3)Twitter - Best Network to reach to millions of user through signal tweet and
create buzz in min. Since all elite class sitting on twitter .Will
create ICAI career counselling page / Individual profile and do at least 2
Tweet each day & increase followers

4)YouTube - there are 6 billion hours of video watched on YouTube per month
and 1 billion videos watched over mobile phones per day. Will
create ICAI career counselling Channel and do at least 2 posting each day &
increase Subscribers

5)Pinterest -There are over 70 million users of Pinterest of which 80 percent
are women and 20 percent are men. Over 9 million users have connected their
accounts to Facebook. Will create ICAI career counselling page and do at
least 2 posting each day & increase Pins

6)LinkedIn - LinkedIn helps to build professional networks and engagement
with other users. It is the world's largest professional network being used for
this purpose. LinkedIn has 332 million users and each second adds two new
members. Will create ICAI career counselling page / Individual profile and do
at least 2 Posting each day & increase Connects with top management

7)Google + has 300 million monthly active users and is used for relationship
marketing. It has over a 53 percent positive interaction between Google+ users
and brands. Will create ICAI career counselling page / Individual profile and
do at least 2 post each day & increase followers

    Google Analytics

1) Social Media Optimization - Breaking ICAI Website on Search Pattern
Keywords

2) Google Adverb . Designing Pay Per Click Campaign
    Paid Campaign

1) Content Marketing ( Blogs) Will help ICAI career counselling Programs &
Events to reach multiple level

2) Banner Advertisement will increase ICAI career counselling Presence

3) Classified Posting all businesses & Institutions seek business information on
classified website

4) Remarking through affiliate ads

5) Increasing followers on Social Media Network

    Any other work assigned by the Career Counselling Sub-group under
    BOS of ICAI.

The intending vendors are required to send a formal request letter with the
following details by 25th August, 2017 to Dr. Sambit Kumar Mishra, Secretary,
Career Counselling Sub-group under BOS, The Institute of Chartered
Accountants of India, ICAI Bhawan, A-29, First Floor, Administrative Block,
Sector-62, Noida (U.P.), P.C.- 201409, Telephone: 0120-3876886.




Sending enquiries by email at ccc.secretary@icai.in is preferred:

   1.   Brief profile of the Company
   2.   Specific experience and expertise in the aforesaid scope of work
   3.   Proposed coverage of the aforesaid scope of the work
   4.   Work plan in terms of aforesaid scope of work
   5.   Details about the Commercials as per appended format


Sl no Activities                              Quoted price per month
1     Designing
2     Social Media Optimization
3     Google Analytics
4     Paid Campaign
5     Any other work assigned by the Career
      Counselling Sub-group under BOS of ICAI
Grand Total
It may be noted that mere submission of the Expression of Interest shall not
entitle the applicant Vendor Company to enter into an arrangement with for its
prposal. Career Counselling Sub-group under BOS reserves the right to invite
similar proposal from any other Vendor Company though they may not have
offered their expression of interest in this regard. Career Counselling Sub-
group under BOS of ICAI shall change/alter/modify in terms & conditions of
the aforesaid EOI at any point of time. No communications will be entertained
from the applicant Vendor Companies in this regard. Only selected vendors will
be individually communicated. Career Counselling Sub-group under BOS of
ICAI reserves the right to reject the Expression of Interest received from the
applicant Vendor Companies without assigning any reason therefore. Career
Counselling Sub-group under BOS of ICAI reserves the right to cancel the
aforesaid EOI without assigning any reason thereof.



                                                                  Convener
                             Career Counselling Sub-group under BOS of ICAI

 
 
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